MAC-UK is an award-winning mental health charity working with and alongside young people to help them overcome the health, social and economic inequalities they face.
As a team of just 25 with limited resource, they needed to make careful decisions about how best to share their tried-and-tested, psychologically informed approach with others to scale their impact. But this often led to paralysis when digital technology was involved.
The Fellowship helped them be braver about testing digital assumptions, ideas and tools, and seeing digital as part of the overall plan for enabling their strategy.
“Having less of the 'everything has to be perfect' mentality and being specific about what we know, what we think we know and what we don't know has taken the fear out of thinking about what's possible. We’re now more confident in talking about ourselves as an agile and digitally-principled charity.” - Sinem Cakir, CEO and Digital Fellow.